BeReal: This social app bans edited photos to encourage users to be more authentic
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Scoot over, Facebook and Instagram.
There’s a newer photo-sharing app – and it’s not like other social media platforms.
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The app is called BeReal. And while you may not have heard of it, a lot of young people are signing up. Its active monthly users have skyrocketed this year by more than 315%, according to data from Apptopia, which tracks and analyzes performance.
We joined the app and talked to users to get a deeper understanding of how BeReal works and what you need to know about it.
So, what’s BeReal?
BeReal is a social media app that encourages users to share a slice of their life in real time. It was launched in early 2020 by an entrepreneur in France but a majority of its users – at least 65% – have signed up this calendar year.
As its name suggests, the focus is on authenticity. Users are invited once a day to share a photo of what they’re doing at that moment, giving friends and others an unvarnished glimpse into their life.
It has no filters and no edit buttons. So if your hair is a mess at that moment and your view is of a rainy parking lot, that’s what people will see.
The result is a far cry from the polished, overly curated photos popular on other social media platforms.
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