Today’s market demands solutions that not only unify diverse product and asset categories, but also provide access to them through a single tool — with full legal support, transparent economics, and integrated logistics.
The 1euro.auction platform is built as a structured ecosystem combining three sectors: dealer-sourced vehicles, luxury goods, and physical investment assets. This combination makes the project especially attractive to those seeking rational investments in verified assets.

A Unified Model: Vehicle, Asset, and Status
The platform grants access to European cars sourced directly from official dealerships and leasing companies in Germany. Every transaction is based on the principle of early access: clients can purchase vehicles before they appear on public listings, avoiding intermediary markups.

Purchase formats:

• Fix Price — buy without participating in auctions
• Auction — bid to reduce the final price

Financial advantages are achieved through:

• Dealer auction discounts (20–25%)
• Export VAT refund (19%)
• No commission from the platform

Total savings can reach up to −44% off market value, with full legal support and logistical coordination.

Strategic Segmentation of the Vehicle Fleet
Vehicles are classified into three segments, enabling a clear understanding of each unit’s origin and condition:

• Test Drive — new cars with minimal mileage
• Leasing — reliable models with a leasing history
• Advertising — demo cars from exhibitions and presentations

This segmentation creates clear expectations for residual value, configuration, and cost.

Luxury Goods: Timeless Assets
The platform offers access to limited-edition jewelry, Swiss watches, accessories, and fashion from premium European houses. These are not just consumer goods but investment-grade items — particularly valuable in the context of limited supply and global demand.

Also available:

• Yachts and helicopters
• Commercial vehicles
• Aviation equipment

Thus, buyers receive a unified interface for accessing capitalized assets of various types.

Containers as Alternatives to Financial Instruments
Investment-grade shipping containers form a separate category on the platform. Available options include:

• Universal steel containers (Shipping)
• Refrigerated containers (Reefer)
• Chemical/fuel containers (Tank)

These are physical assets suitable for leasing or resale, with full support provided by the platform.

Loyalty Model and Multi-Currency Payment
The financial system is designed for flexibility-focused buyers:

• Bank transfers and cryptocurrency accepted
• Additional −12.5% discount for crypto payments
• −15% discount on every second and subsequent vehicle purchase

This structure encourages repeat transactions and long-term client relationships.

A Fully Supported Platform
All asset categories — from cars to containers — are delivered with full legal documentation and photo reports.
Worldwide delivery includes tracking, confirmations, and personal client support.

1euro.auction is more than an online auction. It’s an architecture in which logistics, valuation, status, and investment converge into a single interface.
This format allows private clients to operate on the level of institutional players — gaining access to exclusive deals, favorable terms, and physical assets they can trust.

In the long run, this model becomes a benchmark in a market where efficiency and precision matter more than advertising and branding.